Start-up Support

Practical Guidance for Entrepreneurs at the Start of the Journey

Starting a business is exciting — but it can also be overwhelming.

At Eastbrook Growth Advisory, we work with entrepreneurs right from the beginning to help avoid the common pitfalls, make smarter early decisions, and turn ideas into something real — faster, and with fewer mistakes.

This isn’t a course, a seminar, or a cookie-cutter plan.
It’s light-touch, real-world support from people who’ve built and scaled businesses themselves.

What We Help You With

Here’s a practical list of the things most first-time business owners need to think about. We help you work through them at your own pace, with clarity and focus:

  • Clarifying your idea — what problem are you solving?

  • Testing the market — is there demand and where is it?

  • Defining your customer — who are they and how will you reach them?

  • Building a simple, realistic business plan

  • Pricing — how to value your offer

  • Choosing the right structure (sole trader, limited company, etc.)

  • Branding and tone — keeping it simple and effective

  • Basic financial planning — what it’ll cost and how you’ll make money

  • Setting up business tools (email, invoicing, accounting)

  • Building early traction — how to start lean and start selling

  • Creating systems and habits to stay productive

  • Avoiding burnout when you’re doing everything yourself

  • Knowing when to ask for help, and how to build your support network

Making Sense of AI and New Tech

There’s a huge shift happening in how businesses are being built — and AI is a big part of it.

But with new tools appearing daily, it’s hard to know what’s genuinely useful and what’s just noise. We help you:

  • Cut through the hype

  • Choose cost-conscious tools that suit your stage of business

  • Learn how to use AI and automation to save time, reduce effort, and grow

  • Stay one step ahead without getting overwhelmed or over-sold

We don’t push products — we help you make clear, confident decisions that support your business, not distract from it.

Why Early Support Matters

Around 20% of UK businesses fail in their first year, and over 60% don’t make it past year three.
(Source: GOV.UK)

Most businesses don’t fail because the idea was bad.
They fail because of poor planning, lack of direction, or running out of steam — financially or mentally — before things get going.

With the right support early on, you can make better decisions, move faster, and build something that lasts.

What You Get

We offer a lighter, more flexible version of our full business advisory support, designed for early-stage founders.

You’ll get:

  • Monthly check-in calls

  • Ongoing voice note or message support

  • Access to templates and simple tools

  • A sounding board for decisions and ideas

  • Help prioritising what matters (and ignoring what doesn’t)

  • Advice on using tech and AI tools wisely

  • Introductions to trusted partners (accountants, designers, legal, etc.)

  • Support that grows with your business

It’s everything you need to get started — without feeling like you’re doing it alone.

Access Our Trusted Network

Starting out is tough — but you don’t have to figure it all out yourself.

We’ll connect you with a trusted network of partners — from branding and finance to automation, legal, and marketing — helping you get onto the business owner train with momentum and confidence.

You'll also become part of the Eastbrook Growth Advisory Network — a growing community of like-minded business owners.
You’ll have the chance to regularly connect with others who are:

  • At a similar stage in their journey, facing the same questions you are

  • Further down the track, and able to share real, valuable insight and advice

These conversations and connections can be just as valuable as any formal advice — helping you stay motivated, supported, and one step ahead.

Is This for You?

This is ideal if:

  • You’ve got an idea but don’t know where to begin

  • You’ve started and already feel overwhelmed

  • You want support from someone who’s done it, not just talked about it

  • You’re serious about building a business — not just playing at it

  • You want honest, practical advice — no fluff, no corporate jargon

Ready to Start Smart?

If you’re serious about building your business and want guidance that’s grounded, calm, and useful — let’s chat.

Email us at tomwhite@eastbrookgrowthadvisory.co.uk

or